UTM

UTM attribution for the server container. Persists the incoming UTM parameters in a cookie and exposes them as a variable other providers can consume.

Configuration

utm:
  enabled: true
  templates:
    attributionVariable: ''
    cookieWriterTag: ''
  googleConsent:
    enabled: true
    mode: ad_storage

Field	Purpose
googleConsent.mode	Defaults to ad_storage.
templates.attributionVariable	Path to a custom attribution variable template file. Empty (default) provisions the embedded template.
templates.cookieWriterTag	Path to a custom cookie writer tag template file. Empty (default) provisions the embedded template.

What gets provisioned

Entity	Name
Variable template	UTM Attribution
Variable	UTM Attribution
Tag template	UTM Attribution Cookie Writer
Trigger	UTM Attribution Cookie (all events)
Tag	UTM Attribution Cookie

The cookie writer tag fires on every event and stores the attribution data; the UTM Attribution variable reads it back.

Dependants

Mixpanel track tags send the UTM Attribution variable as the utmAttribution parameter. Enable and provision utm before provisioning Mixpanel, otherwise provisioning fails with a lookup error.