Facebook

Facebook Conversions API — server-side tagging only.

Configuration

facebook:
  enabled: true
  pixelId: ''
  apiAccessToken: ''
  testEventToken: ''
  googleConsent:
    enabled: true
    mode: ad_storage
  serverContainer:
    directory: .
    packages:
      - path: github.com/foomo/sesamy-go/pkg/event
        types:
          - AddPaymentInfo
          - AddToCart
          - AddToWishlist
          - PageView
          - Purchase
          - Search
          - BeginCheckout
          - GenerateLead
          - ViewItem

Field	Purpose
pixelId	Facebook Pixel ID.
apiAccessToken	Conversions API access token (server-side).
testEventToken	Optional — use Meta's test events tool to verify the payload.
googleConsent.mode	Defaults to ad_storage.
serverContainer.packages	Events to send via Conversions API.

Test events

Set testEventToken to the value from Meta Events Manager's Test Events tab. With that set, sent events appear under "Test events" rather than counting toward your live data. Remove the token before going live.