Mixpanel

Mixpanel server-side event tracking.

Track tags send UTM attribution data, so the UTM provider must be enabled and provisioned first.

Configuration

mixpanel:
  enabled: true
  projectToken: ''
  templates:
    tag: ''
  googleConsent:
    enabled: true
    mode: analytics_storage
  serverContainer:
    userId: user_id
    track:
      directory: .
      packages:
        - path: github.com/foomo/sesamy-go/pkg/event
          types:
            - AddPaymentInfo
            - AddShippingInfo
            - AddToCart
            - BeginCheckout
            - PageView
            - Purchase
            - RemoveFromCart
            - Search
            - SelectItem
            - ViewCart
            - ViewItem
            - ViewItemList

Field	Purpose
projectToken	Mixpanel project token.
templates.tag	Path to a custom tag template file. Empty (default) provisions the embedded template.
googleConsent.mode	Defaults to analytics_storage.
serverContainer.userId	Event-data property holding the user ID, forwarded to Mixpanel.
serverContainer.track.packages	Events to forward to Mixpanel's /track endpoint.

Tag template

By default the Mixpanel tag template is provisioned by the CLI — no manual template install required.

Set templates.tag to the path of a template file to provision your own instead:

mixpanel:
  templates:
    tag: ./templates/mixpanel.tpl

The file is uploaded verbatim as the template named Mixpanel, so it must be a complete GTM template (___INFO___, ___TEMPLATE_PARAMETERS___, ___SANDBOXED_JS_FOR_SERVER___, …). Use the Mixpanel template by stape-io as a starting point.