Conversion Linker

Google's conversion linker preserves ad-click identifiers (gclid, gbraid, wbraid) across pageviews so downstream conversion tags can attribute correctly.

Configuration

conversionLinker:
  enabled: true
  googleConsent:
    enabled: true
    mode: ad_storage
  enableLinkerParams: true          # accept incoming linker params

Field	Purpose
enabled	Provision the conversion linker tag.
googleConsent	Gate the linker on ad_storage consent.
enableLinkerParams	Accept linker params arriving via cross-domain redirects.

TIP

If you use Google Ads conversion tracking, leave this enabled. Without it, attribution silently degrades.